For a successful outcome, we begin the project by reviewing and researching. Creative brief: in few words, the creative brief is a unifying document that identifies important related information and serve as a guide for the creation of new materials.
Most frequent questions and answers
The creative brief con be written by the client or can be written by the designer.
The information required may vary according to the project. These are the core sections of an effective design brief:
- Company Profile, an overview of client’s business.
- Project overview.
- Goals and objectives.
- target audience.
- Design requirements.
- Budget and schedule.
A creative brief tells the business story and identify the key elements of a campaign. It explains why it is important to the audience and it also serve as a guide for the creation process.