Before your logo

Too often, new brands rush to create a visual identity before having a strong brand foundation in place. Before you choose your design firm and begins any work, it is essential that you have a deep understanding of your new brand's benefits, marketplace, target audience and personality. Before your logo, is a workshop designed for SME's and startups.

The purpose

To empower business owners to gain valuable insights and explore the elements of a strong brand foundation. There is no elevator to success, you will have to take the stairs.

What will you learn: The elements of a strong brand foundation.

Construct a phylosophy

Why does your brand exists? Is there a compelling story behind the brand? Consumers now want more out of their brands than products and sales.

Craft a personality

Consumers respond to brands with coherent and straightforward message.

Discover how you differentiate

Today's consumers have more choices than ever before. all a brand needs is one strong point of difference to distinguish it from the competition.

Identify your ideal target audience

You obviously need the consumer to buy into your brand. To reach that audience, you need to understand them and know how to communicate so they will listen.

Create a position statement

What makes your brand unique? Why will consumers be drawn to your product? How does your audience perceive your brand?

Refer to your brand foundation

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Our Process

Our Branding process .

Graphic design

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Management

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Developing

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