Design Sprint

What can we take from it?


If you are launching a new product or service, extending an existing experience to a new platform or looking for opportunities to improve your service or product, then check out how design sprint can help you through your journey.

Design Sprint was created by Jake Knapp author of Sprints and partner of Google Venture. In a nutshell Design Sprint is a collaboration tool for answering critical business questions through design, prototyping, user research and testing. It helps to improve on boarding experience, create a vision, or a new product. 

It is a process called “The Sprint” and it is runned by a sprint master. Usually this process of learning can take up to 5 days and follows the stages of Understanding, Sketch, Decide, Prototype and Validate. 

The main benefits of this method are time saving and it also increases the validity of concepts because your are bringing together cross functional teams. Increase the sense of ownership and collaboration with the team. It is a shortcutting from idea to learn fast.

Kai Haley 

User Experience Designer

Sprint Master Academy Lead


Design sprint infographic - Infinity design

Inside the SPRINT stages

The UNDERSTAND stage or day 1, is a day to build, share knowledge and map out the problem space and discover the business opportunity, the audience, the competition. It is a day to define metrics of success. People from different areas (users, developers, designers) are invited to participate and share their point of view. This day is concluded with what success look like? How do we drive towards that?

Next, the SKETCH stage explores and develop creative ways of solving the problem. Looking at generate broad range of ideas and at the user journey. Some methodologies used at this stage are voting sessions, dote voting, craze 8’s ( to create 8 ideas in 8 minutes) this time boxing methodology helps people to get beyond their first idea. This day concludes by narrowing down to the best idea. The group will sketch out what they think is the best solution for this problem, then take it into a design phase.

On the DECIDE stage or day 3, the group decides as a team what it is they want to build for their prototype. The group identify ideas they want to bring to the next stage in further detail though storyboarding. At the end of this stage the team already have an idea of what they want to prototype and them they move on to the prototype stage.

The PROTOTYPING stage or day 4 , start by selecting the pieces of concepts they are really interested in trying out and testing. The team design and prepare prototypes that can be tested with people. At this stage it is really important to create the most useful and real experience in order to get the learnings the team are looking for.

The VALIDADE stage or day 5, is a stage for conducting 1:1 user testing, taking the ideas to the users, hearing about their user experience.  It it is also a great time to bring a stakeholder (if he/she was not there thoughout the other stages), feedback and validation from them technical feasibility review.

In summary, Design Sprint is an effective and innovative method of collaboration, problem solving  and design thinking. It is great for user validation and time saving. No two sprints are the same, it is a flexible framework, based on the goals and deliverables of the business or problem you are trying to solve. 

Find out the ways you can make the most of this methodolog and deep dive into sprint design to help your business succeed by developing products or services that users will really use.

To find out more about Design Sprint here some great sources of content: 

Google Ventures Book and site

Developers Relations playbook 

About the author: Daniela Murphy is a professional Marketer and Graphic Designer based in Dublin.